Always the best face forward
Sephora · Beauty Retail
Sephora
We make sure the world's largest beauty retailer always puts its best face forward. Lead digital agency for Spain and Portugal — one team running web, app, social, CRM, paid and media across two markets, at over 5,000 pieces a year.
Situation
Global direction. Local reality.
Sephora is one of the world's largest beauty retailers — a global brand with one clear expectation: consistency, quality, and relevance across every channel, every day. In Spain and Portugal, that means managing a constant flow of campaigns across web, app, social media, CRM, paid media, and beyond — with multiple internal departments that each own a piece of the brand, but don't always speak the same language. Global campaigns arrive with strong international direction. But local relevance — the content that makes a Spanish or Portuguese customer feel seen — requires a partner who understands the market, knows the platforms, and can respond in real time. Without the right system, that kind of operation becomes fragile: last-minute changes that don't reach every team, departments working in silos, and a brand that risks looking inconsistent at the local level.
Working with a digital agency shouldn't just mean receiving digital assets.
Workflow & Operations
One source of truth
We implemented a shared ecosystem built around Asana, Figma and other collaborative platforms, giving all of Sephora's teams full visibility across active projects. The result — fewer redundant tasks, faster approvals, and a model where web, CRM, social, affiliation and marketing all work from the same source of truth.
Local Insight & Content
Global consistency, local truth
A global brand needs global consistency. A local audience needs cultural relevance. We manage the full content pipeline — from adapting international campaigns to creating locally-driven content that responds to platform trends and market moments in real time. Across social media, paid, CRM, web and app, every piece of content feels right for the market it's speaking to.
Social & paid media
Locally-driven content that responds to platform trends and market moments in real time.
CRM & newsletters
From adapted international campaigns to fully local relationship content.
Web & app
Every piece feeling right for the market it's speaking to, in Spain and in Portugal.
Creative & Art Direction
Alongside global. Sometimes above it.
To live alongside Sephora's international content — and sometimes surpass it — the creative bar has to be exceptionally high. We lead the art direction across all local productions, making ambitious creative output possible within real operational constraints.
5,000 piecesof content a year.
Result
More scope, same team
What started as a single-market engagement in Spain has grown into a full dual-market operation covering Spain and Portugal — with scope expanding year over year to include exterior campaigns, full media plans, and new channel integrations. Our CRM work has been recognized as Best Practice by Sephora International — campaigns built for Gen Z, Millennials, Gen X, and Gold and Black clients that were subsequently adopted globally.
Today, we produce over 5,000 pieces of content annually across every channel — managed by the same core team.
- 600
- Newsletters
- 1200
- Web & app assets
- 1100
- Paid social pieces
- 1200
- Social media posts
- 75
- Media plans
All. Every year.
