Igniting the social media spark
BYD Europe · Automotive
BYD Europe
@byd.europealtavia.pixel has been selected by the world's largest electric car manufacturer to lead the brand's social media strategy across the European region. Covering more than 21 different markets, altavia.pixel handles the main events of the brand, manages paid and organic content and relations with influencers, as a complement to always-on tasks.
Situation
One brand, 21 markets, one voice
BYD is the world's largest electric car manufacturer. A brand that has redefined what's possible in the automotive industry — and one that arrived in Europe with enormous ambition. To build a social media presence across a continent of 21+ markets, each with its own language, culture and audience, they needed more than content. They needed a system, a strategy and a team capable of making one brand feel local everywhere.
Solution
Social media strategy for Europe
We defined the channel architecture, the strategic approach and the creative direction for BYD's social media presence across Europe. A framework designed to adapt to every market while maintaining a consistent brand identity — premium, innovative and built for a new era of mobility.
Visual identity & brand guidelines
We evolved BYD's brand guidelines for the digital environment — developing master templates, defining iconography and upgrading the visual identity to reinforce the perception of a quality, premium brand across all platforms and formats.
Always-on creativity
Day to day, we handle the full creative production: content generation, photo retouching, video post-production, animation and AI-assisted content creation. Complemented by paid media strategy and collaboration with both European and local influencers to drive reach and lead generation across markets.
Creative concept
A creative engine that never clocks off, turning BYD's own brand assets into content.
Graphic design
Retouching every image to spec, so no piece ever lands off-brand.
Post-production
Carrying video through real post‑production, never a rushed export.
Generative AI
Calling in generative AI whenever the calendar won't wait.
Key project tasks
A strategy built to adapt to every market and connect with European audiences — reinforcing BYD's premium positioning and building trust around its leadership in innovation.
One creative enginefeeding social content to21 european markets,every single day.
TikTok European launch
We launched BYD's official European TikTok account from scratch — timed to coincide with BYD's sponsorship of UEFA EURO 2024. A high-visibility moment that gave the account an immediate stage: content production, influencer activations and a dedicated microsite designed to maximise the impact of the launch.
TikTok European account- 360K
- Followers
- 165M+
- Reach
- 63M+
- Interactions
And growing.
Result
One brand.One strategy.
21+ markets across Europe — each feeling local, all feeling BYD.
