Social MediaBrand Design & Identity

Igniting the social media spark for the world's largest electric car manufacturer.

BYD Europe · Automotive

Situation

BYD is the world's largest electric car manufacturer. A brand that has redefined what's possible in the automotive industry — and one that arrived in Europe with enormous ambition. To build a social media presence across a continent of 21+ markets, each with its own language, culture and audience, they needed more than content. They needed a system, a strategy and a team capable of making one brand feel local everywhere.

Client: BYD Europe
Year: 2023 – Today
Project type: Social Media · Brand Design & Identity

Solution

Social media strategy for Europe

We defined the channel architecture, the strategic approach and the creative direction for BYD's social media presence across Europe. A framework designed to adapt to every market while maintaining a consistent brand identity — premium, innovative and built for a new era of mobility.

Solution

Visual identity & brand guidelines

We evolved BYD's brand guidelines for the digital environment — developing master templates, defining iconography and upgrading the visual identity to reinforce the perception of a quality, premium brand across all platforms and formats.

Solution

Always-on creativity

Day to day, we handle the full creative production: content generation, photo retouching, video post-production, animation and AI-assisted content creation. Complemented by paid media strategy and collaboration with both European and local influencers to drive reach and lead generation across markets.

Creative concept

A creative engine that never clocks off, turning BYD's own brand assets into content.

Graphic design

Retouching every image to spec, so no piece ever lands off-brand.

Post-production

Carrying video through real post‑production, never a rushed export.

Generative AI

Calling in generative AI whenever the calendar won't wait.

Solution

Key project tasks

A strategy built to adapt to every market and connect with European audiences — reinforcing BYD's premium positioning and building trust around its leadership in innovation.

Solution

TikTok European launch

We launched BYD's official European TikTok account from scratch — timed to coincide with BYD's sponsorship of UEFA EURO 2024. A high-visibility moment that gave the account an immediate stage: content production, influencer activations and a dedicated microsite designed to maximise the impact of the launch.

TikTok European account